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Over 70 years ago, our family navigated tow boats on the choppy waters of the mighty Mississippi River. Through tributaries and oxbows, our ancestors created a life on the untamed river and came to call Memphis their home.

After all of these decades, we still call Memphis our home. The river once again inspires us to create a distinct and original service for our city and its visitors—OXBEAU.

Oxbeau is your destination for inspired style - clothing and accessories with comfort, quality and well-suited for any occasion. The Oxbeau shopping experience offers Memphis-themed gifts and tees, vintage vinyl, sports memorabilia, hunting and outdoor gear.

Heart and soul go into creating a unique shopping experience in which service and individual styles matter for every person. We will bring you trending and original brands that are a reflection of Memphis and everything it has to offer.

Since 2012, our customers have trusted us to listen, be authentic, and to help them step out of their comfort zone from time to time, without pressure. That commitment holds true today. As an independent family owned business, we make decisions that align with our core values: family, faith, and community. We offer customers a remarkable shopping experience while strengthening Oxbeau’s commitment to the Memphis area.

Anchored in Memphis.
Raised on the river.




"Jim and Becky Guild opened Famous Brands in 1983 with $500 and a $20,000 loan from the local bank.  We started in a rented store front on the main street (Franklin St.) with 1,200 sq. ft., selling mostly Woolrich clothing. Business grew quickly as Woolrich was at the time one of the hottest brands going. In 1984, we bought a building down the street that covered 3,000 sq. ft.  In 1986 we were fortunate to purchase the 1,800 sq ft. building next door.  We knocked a hole in the wall and settled in with 4,800 sq. ft.  In 1990, we purchased a beautiful two store building next door that added 10,000 sq. ft. Through the years, we purchased 3 other buildings on the block, making it a contiguous operation.  In 2012, we built a second floor on the original building which  got us to the 30,000 sq. ft. mark.  In 2014 we added a Ben & Jerry's scoop shop.  The business is still growing, and hopefully will continue to grow and prosper.  Our two children, Jamie and Erin, are also important players that are heavily involved in the business.  We are so thankful with the blessings HE has given to us over our lifetime."

"Our retail store layout consists of a warm, friendly and helpful environment allowing you to truly enjoy the shopping experience allowing you to view over 500 brands at your leisure. Need help... just ask one of our many knowledgeable sales staff, we are all here to assist if needed."

Famous Brands Outlet retail store offers 25,000 square feet of shopping space filled with all your favorite brands at discounted prices. Come 'experience' Famous Brands and enjoy the largest selection of men's, women's and children's casual clothing, outerwear and footwear of all the Finger Lakes. Men, Women and children.

If you'd like to be considered a partner with Dakota Grizzly, contact us.